Dental Marketing Strategies for 2022

Introduction to dental marketing

Dental marketing is a specialty in and of itself. Many dentists are inexperienced in the world of marketing, but the results can be lucrative. Dentist marketing is a topic that’s not often discussed openly. It doesn’t get the same attention as other areas of practice management, but it should. When done correctly, your dental marketing campaigns can help you to increase the number of patients and retain the ones you already have. At the same time, a  successful dental marketing campaign can improve patient satisfaction, increase referrals, and ultimately grow your practice.

This article will give you some helpful tips for marketing your dental practice. It will also provide you with links to additional information you can use to learn more about dental marketing.

Local SEO 

Dental marketing is a great way for local businesses to reach their target audience. SEO can be very effective in helping dental practices attract new patients and grow their businesses. While many dental offices have been able to attract and retain patients through the use of search engine optimization, there are unique challenges for those located in specific geographic areas. This article will focus on search engine optimization for dental practices that are located in smaller cities and towns, which is where many new dentists choose to locate their practices.

The local SEO can be broken down into the following:

– Landing pages
– Competitive research
– On-site optimization
– Social media optimization (SMO)
– Local citations and reviews
– Content marketing
– Email marketing and nurturing campaigns
– Reputation management

Additionally, having a GMB profile will help your dental practice stand out from the competition in local search results. Have a well-built GMB profile to help patients find you and can look up your business online. 

Content Marketing

Dentistry is a unique professional field in that the main service providers are the dentists themselves and most of their clients are regular people, not businesses. That makes dental content marketing a challenge. In this section, we’ll look at how dental professionals and staff can produce more targeted content, to promote a brand without alienating potential patients and new customers.

Dentists can benefit from content marketing in several ways. They can create a blog to communicate with the patients who visit their office, as well as their peers in the dental industry. This can be done through articles about treatment and procedures, as well as general practice management tips. They can post about new dental treatments and procedures in the industry, any interesting news about dentistry can also educate patients on how to maintain good oral hygiene, in the form of sharable content, on social media,  newsletters, wherever people gather. 

Paid Ads 

Dentists are always looking for new ways to gain patients and spread the word about their services. There are plenty of ways to do this, but one of the most effective is by setting up paid ads. Social media is a great way to create awareness of your practice and generate more leads. However, social media sites such as Facebook and LinkedIn have been tightening their advertising policies and are not always a reliable source of traffic.

Paid ads are an excellent way to target people who are interested in your services. 

Dentists looking to attract new patients know that they need some form of marketing to sell their services. The main goal is to create a medium through which you can communicate with potential customers. The following are some techniques you can use for dental marketing through paid ads:

1. Google AdWords: Google AdWords is one of the largest online advertising platforms that many marketers and brands trust. The most effective is the in-text ad. It’s simple and to the point with an image and a few words. 

2. Google Adsense: These are display Ads They are more expensive but they do drive traffic.

Display ads are often used to capture a user’s attention when they are not actively looking for information about your business or products on different websites  These advertisements are purely informational and do not provide information on leads. 

3. Social Media Ads: Facebook lead-generating campaigns can be effective since it has the highest number of users who can be your potential customers. Similarly, Twitter and Linkedin can also be used by dental professionals to expand their practice. 

These are the most effective paid ads services for dental marketing to start with. 


Remarketing is a powerful tool that can help you grow your dental practice’s online presence. It is a form of online advertising aimed at people who have recently visited a website. With remarketing, you can retarget previous website visitors with advertisements. The logic behind this is simple: people who have already visited a website are more likely to convert into paying customers than people who have not visited the site yet. It does so by placing a cookie on the person’s computer and then displaying ads that are specifically targeted to them. 

You can run a remarketing campaign on Facebook by using your website’s data or with a customer database. In this way, you can reach out to potential customers when they are looking for your products or services, and remind them of your brand, driving them back to your website and into the sales funnel. 


Our dental marketing strategy for 2022 takes into account all of the current predictions and challenges that we see on the horizon. We know it can be hard to keep up with constantly changing marketing trends, so we’re committed to providing you with effective strategies that will help your practice grow. To learn more about our services, please contact us today!

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