Introduction
Dentists are always looking to find new clients. For example, if you are a dentist with multiple locations in an area, then your advertising efforts should focus on the general public. It’s a common misconception that dental marketing is reserved for larger practices. But whether you’re a solo practitioner or part of a large network, marketing is important to your practice’s success. To help you get started with dental marketing, we’ve rounded up some strategies that are effective and easy to implement—no matter the size of your practice. From networking events to online optimization, these tips will put you on the road to new patients in no time.
Creating a website that’s optimized, responsive and fast
Having a website is important for any business, and it’s even more important for dental practices because you want your patients to find you online, know about the services you offer, and book an appointment. A big part of how successful a website is depends on how optimized, and fast it is, you don’t want to lose potential patients just because they can’t navigate your website. Decide the things you want to list on your website, and it is easy to navigate. You can also put up a 24/7 online appointment scheduling option, with a few clicks your patient can book an appointment which a dental management software can offer. You should also consider how responsive you want your website to be. This means whether or not it will look good on mobile devices and tablets as well as on desktop computers.
Leverage social media activities
Dentistry is one of the most important professions. It helps us to maintain healthy teeth and gums. There are many systems in place to keep our teeth and gums healthy. The most important part is visiting a dentist regularly. One of the main tasks of a dentist is to educate their patient about the importance of dental care, prevention methods, a good diet along with other health factors. The reason why this profession has become so popular is that people have started focusing on their oral health. There are a lot of social media platforms that are being used by dentists to expand their practice. A dentist who uses social media can get much more patients than others who are not. It helps them to have their patients and gain new patients. And it is also a good way to help dentists to build their reputation, develop their business and get new potential customers.
The best way for dentists to get patients through social media is to answer patient questions on social media sites such as Facebook and Twitter. Dentists can also use pictures of before and after treatment of some treatments on their own pages on these sites, which can attract and bring in more patients. They can post video testimonials of patients after getting treatment, and educate everyone about the importance of oral health and hygiene. One way to increase visibility and reach is through Ads, you can use social media platforms to run paid ads to have a wider reach.
Offer teledentistry
New technologies are making it possible for dentists to connect with patients quicker, more efficiently, and on the go.
Tele dentistry is a practice that uses advanced technologies to enhance and expand a dentist’s abilities. By providing consultations via phone, email, and video conferencing, these practices can increase their reach and service more patients in need of dental care.
There are only two ways to improve the quality of your dental health care: frequent visits to the dentist, or teledentistry. Tele dentistry is where a dentist can diagnose and treat a patient remotely using video conferencing equipment, digital scanners, and other devices. Because teledentistry allows for more regular check-ups, it increases the number of preventative treatments available to patients. It also helps patients who otherwise would not have access.
Do in house visits through mobile dentistry
Mobile dentistry is a subset of teledentistry that uses tools like mobile apps and digital x-rays to bring care to patients where they are. This can be especially useful for patients who have difficulty getting to the dentist due to physical or any other inability. Dentists who have clinics can do house visits for patients who are unable to visit the clinic, this is very much possible with the portable dental equipment that is easy to carry and also affordable. With the technology, there is much-advanced equipment with which dentists and hygienists can perform most of the general dental procedures at the patient’s place.
Special plans and offers
Based on the type of services you offer make a customized plan to welcome new patients, offer new patient discounts for treatments, offer referral programs for which your exciting patients can refer their friends and get points, or credits that they can later use for treatments. You can also set up payment plans where they can pay a deposit the balance as increments. Formulate loyalty programs, membership programs that have a bundle that covers basic checkups and treatment annually.
A basic membership plan can include :
Cleaning
Exam
bitewing x-ray
10% Off on additional services
You can also offer loyalty credits once your patients renew the membership to retain your customers. Formulating the membership plans and costs should be determined based on your individual service charges in a way that doesn’t put a dent in your account.
Endnote
These are some of the things you can do to expand your practice and get more patients. If you are thinking about getting on portable dentistry we can get you started along with proving a platform with dental marketing services.